What are the most important features of a product label?
Creating product labels can be a lot of fun. You can let your creativity run free and create something that represents your brand in the best way. But you also want your product labels to be successful and boost your sales. So what are the elements you need to include for the best possible outcome? Read on to discover our top 5 elements that make great custom labels.
1. The product’s USPs
First, include your product’s unique selling points (USPs). These are the reasons why people should choose your product over competitors and should also reflect the values of your target audience. Is your product sustainable? Locally sourced? Limited edition? Be concise and make sure to highlight how your product stands out from the crowd.
2. Your business logo
Your logo is the most important visual element on the product label. It functions as a visual shortcut that makes people think of your brand. In general, logo stickers are a great way to promote your brand and make it recognizable among customers. If you’re creating custom labels, make sure that your logo stands out and is easy to spot on store shelves.
3. White space
Don’t overcrowd your labels. A common mistake made by many businesses is to include too much information and make your product label look cluttered. We get it, you really want your customers to learn as much as possible about your product. But it can often simply be too much. Make sure to use white space to make each element stand out more and create a cleaner, more organized look.
4. Your contact information
If customers have any questions or feedback about your product, they need to know how to contact you. Don’t forget to include your website, social media handles, phone number and/or email address on your product label, so customers can reach out if they need to. It also helps customers to trust your brand more.
5. A QR code for scanning
Finally, it is always a good idea to include a QR code that people can scan with their phones and access additional information about your product. You can include more details, images, links to reviews and ratings or even recipes. QR codes are also a great way to track customer analytics such as scanning frequency and locations where they’re scanned.
In short, including these 5 elements in your custom vinyl labels will help you create an eye-catching label that stands out and helps promote your product. For help with creating and printing high-quality labels, contact us today to get started!